DIRECTOR ADVANCED MEDIA
Company: Revelations Executive Search
Location: Los Angeles
Posted on: November 7, 2024
Job Description:
We are looking for an expert in OTT/CTV and Programmatic. As the
Advanced Media Director, you will be responsible for leading the
development and execution of advanced media strategies across
multiple channels to support the overall business objectives of the
company. The ideal candidate is a problem solver who can wear many
hats and understands not only the strategy behind advanced media
campaigns but also has a strong understanding of the technical
nuances. A successful candidate can articulate the strategies and
outcomes of campaigns to clients and internal team members alike.
If you are passionate about advanced media, data analytics, and
understand the need for creative solutions to impact positive
change, this is a great opportunity for you.Responsibilities
include:
- Develop and lead the execution of advanced media strategies
across multiple channels, including but not limited to programmatic
OLV and Display, Publisher Direct OTT/CTV, Youtube, Amazon, Google
Ads, Streaming Audio and Digital OOH.
- Identify and establish relationships with 3rd party vendors and
lead agency initiatives for the preparation of a cookieless
environment.
- Evaluate new partners for attribution and measurement, target
audience data, device graph/identity spine, DSPs, and SSPs and
provide recommendations on who and why to onboard moving
forward.
- Lead onboarding process of new partners to ensure technical
compatibility, data flow through APIs and integration with existing
reporting portals.
- Collaborate with cross-functional teams to ensure integration
and alignment of media plans with overall marketing and business
objectives.
- Stay up-to-date with emerging trends and technologies in
advanced media and make recommendations on how to incorporate them
into the overall media strategy.
- Manage relationships with ad serving and DSP partners including
negotiating contracts and ensuring quality control and proper
execution of campaigns.
- Develop and manage advanced media plans and strategies for
client campaigns, ensuring meeting of goals and adherence to
financial targets.
- Analyze and report on campaign performance and make
recommendations for optimization and future improvements.
- Manage and mentor a team of media professionals, providing
guidance and support to help them develop their skills and achieve
their career goals.
- Forward and innovative thinking to bring new opportunities in
Digital media to clients.
- Proactively improve department/agency efficiencies and create
processes as new media demands dictate.
- Participate in client meetings to discuss new developments,
strategies and performance and optimizations of Advanced Media
campaigns.
- Oversee technical implementations of campaigns including
targeting, pixel implementation and campaign set-ups.
- Manage campaign managers. Mentor, and develop a staff to ensure
opportunities for growth as well as establishing SOP's for the
department.
- This position will involve travel to trade shows and onsite
client meetings.
- Communicate with clients to provide instructions and support
for pixel implementations.
- Provide clear implementation instructions for various
environments including direct implementation on web pages and
through tag management systems such as GTM and Tealium.
- Provide instructions for setting up post backs in Mobile
Measurement Platforms (MMPs) and utilizing pixels to collect event
specific data.
- Collaborate with engineers to develop new pixel and tag
products and enhance their functionality.
- Ensure that all tags are firing correctly across all platforms
to guarantee precise reporting and performance measurement.
- Ability to utilize consumer research tools and integration of
audience segments for Programmatic campaigns.
- Work with senior level management and data science on product
development and software tools for Advanced media reporting.
- Incorporate a holistic reporting process with linear TV as
needed.
- Gain a full funnel understanding of convergent TV media
landscape and have full scale knowledge of the convergent TV media
performance and tactics.
- Other responsibilities will be assigned as the business needs
arise.Minimum Requirements:
- Bachelor's degree in Marketing, Communications, or a related
field.
- 7+ years of experience in advanced media, with a proven track
record of success in developing and executing effective media
strategies.
- Strong knowledge of advanced media channels, including OTT/CTV,
programmatic, OLV (including Youtube), Display, Amazon, Streaming
Audio and Digital OOH.
- Excellent analytical skills and ability to use data to inform
media strategies and make decisions.
- Strong project management skills and ability to manage multiple
priorities and stakeholders.
- Problem solver and ability to quickly implement solutions with
the tenacity to take solutions across the finish line.
- Excellent communication skills, both verbal and written, with
the ability to communicate complex ideas in a clear and concise
manner.
- Strong leadership skills and ability to motivate and manage a
team of media professionals.
- Experience managing budgets and financial targets.
- Microsoft Office proficiency (Work, Excel, Outlook, PowerPoint)
at advanced level required.$120,000 - $134,994 a year
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Keywords: Revelations Executive Search, Anaheim , DIRECTOR ADVANCED MEDIA, Advertising , Los Angeles, California
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